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A knowledge base for the marketing of your company, and the loyalty of your customers. Puntos Loyalty puts in your hands the best articles of the moment.

4 ways to use your loyalty program to build relationships

Today, 34% of small businesses offer a customer loyalty and rewards program to increase visits. What do they know that other businesses don't? It can cost up to ten times more to acquire a new customer than to keep an existing one. A returning customer will also spend...

Do you want to increase customer visits to your business? 5 things you need to know about Loyalty Programs

A growing number of business owners are jumping on board the customer loyalty bandwagon. According to Harvard Business Review, the average business loses 50% of its customers every five years. So it's easy to understand why business owners are implementing loyalty...

4 ways to use your loyalty program to build relationships

Loyalty programs are great for retaining customers, but they also offer great opportunities for building customer relationships. A recent study shows that 87 percent of consumers want relationships with brands, but only 17 percent believe brands make an effort to do...